Most people think they’re scrolling social media. They’re actually being hypnotized. Every time you open Twitter, Instagram, or TikTok, the algorithm is running a technique called fractionation on your brain. It’s the same method we hypnotists use to put someone into a deep trance. Here’s how it works: You see something that makes you angry. Then something funny. Then something scary. Then a cute dog video. Then outrage again. Notice the rapid emotional switching? Each time you return to a...

This might be a weird email to get from a hypnotist. But you’ve already been hypnotized today. Multiple times. And I wasn’t the one doing it. I put together a short video explaining who was, how they did it, and why you never noticed. Fair warning: once you watch this, you’ll start seeing these patterns everywhere. Click here to watch it nowYour friend Jeff

Here’s something that'll changed the way you talk: Eskimos (The Inuit and Yupik peoples) have over 50 distinct root words for snow. Aqilokoq means softly falling snow. Piegnartoq means snow that’s good for driving a sled. Pukak means crystalline powder snow on the ground.(there's a bunch more) They literally perceive differences in snow that we English speakers walk right past. Their eyes register what ours skip over. Two Blues, Two Realities Russian has two completely separate color words...