Dear friend,

It’s been a minute since I’ve sent emails… hope you’re doing well.

Yesterday I introduced this image:

Today… we’re going a level deeper.

Before you can change your Actions… you need to examine your Beliefs and your Identity.

Here’s an example Identity Ladder for someone who identifies as an employee:

1. Identity -> “I’m an employee”
2. Values -> Security and a consistent paycheck
3. Beliefs -> “I have to go to work so I don’t get fired.”
4. Actions -> You’re at work on time… even after 3 beers and a crappy night’s sleep.
5. Thoughts -> “My family is counting on me.”

The belief “I am someone who keeps a job” drags you to work every morning. Even when you don’t want to go. Because it’s part of WHO YOU ARE. (Your identity.)

Next… Let’s look at the differences between a fit person and a fat person.

Fit Person: ​
1. Identity: “I am a high energy healthy person.”
2. Belief: “What I eat affects how I feel.”
3. Action -> Orders grilled chicken + Water. Skips the bread basket without thinking
4. Thought: “This fuels me.”

Fat Person: ​
1. Identity: “I’m just not disciplined”
2. Belief: One meal won’t matter.”
3. Action: Appetizer + dessert + soda
4. Thought: “I’ll start tomorrow”

Duke University claims that 95% of your daily behavior is unconscious.

Meaning… You don’t ‘decide’ to put your left shoe on first... and you don’t think about how to tie your shoes…

These are mini-programs that run in your subconscious mind.

Like code on a computer.

And your current software = your current reality.

The good news?

You can rewrite the software!

You can reframe beliefs like “I’m not a morning person.” to “I am someone who starts the day with energy.”

You can rewrite your Beliefs and make changes to your Identity.

Powerful stuff huh?

Next step = discover how to use your subconscious mind to do 95% of the work for you.

Watch your inbox for the next email. (probably on Monday but reply here if you want it sooner!)
​
Jeff